Challenged to grow your channel sales revenue? Do the majority of your partners fulfill demand with only a few actively creating new sales? The problem is the unstructured nature of channel sales leading to partner fulfillment behaviors. Now imagine your channel sales performance if the majority of your partners proactively positioned your solutions to generate new sales. Channel Force addresses the fulfillment challenge introducing a structured sales creation methodology (ISAM) designed to unleash the demand generation potential of your partners. The book outlines a step-by-step recipe organizing, educating and equipping partners to transition from fulfillment to demand creation. The result is a proactive partner ecosystem actively generating new sales.