$599

IV. Building a Winning Sales Playbook (AI Playbook Builder)

Course

Building a Winning Sales Playbook teaches a structured approach to developing a modern playbook that complements target account mapping with aligned strategy, execution, and enablement. This module helps you properly resource your solution sales strategy and leverages AI tools to build an effective, execution-ready playbook. 2 Hour Course

Buy now

Module I. Introduction to Strategy Enablement

Exposes the channel performance gap: 80% of revenue driven by only 20% of partners, highlighting inefficiency and missed opportunity
Diagnoses the root cause: unstructured GTM models that create passive sellers, poor ROI, and limited scalability
Challenges traditional enablement: programs that stop at “readiness” fail to drive active selling and are impacted by rapid knowledge decay
Introduces the solution: a structured Strategy, Empowerment, and Enablement model designed to create Active Sellers who proactively generate demand and drive revenue

Introduction Module I.

Module I. Building Sales Momentum

Module I. Practical Appplication

Infographic (Mastering the GTM Playbook).png

Building A Winning Sales Play Training Manual.pdf

Module II. Packaging Your Sales Strategy

Anchor sales plays in a clear, strategy-led approach
Use playbooks as structured guides to drive opportunities and win rates
“Sell the seller” by aligning effort with incentives and value
Apply structured prospecting to turn partners into active demand creators

Introduction Module II.

Module II. Packaging your Sales Strategy

Module II. Practical Application

Module III. Resourcing the Elements of Your Playbook

Apply a structured, 10-step process to move from strategy to field execution
Provide sellers with a clear “recipe” to create demand and engage economic buyers
Follow a sequential framework—strategy, targeting, value, and seller activation—to ensure success
Replace random selling with a repeatable, engineered revenue production model

Introduction Module III.

Module III. Resourcing Your Sales Strategy Part 1.

Module III. Resourcing Your Sales Strategy Part 2.

Module III. Practical Application

Module IV. Building Your Sales Playbook Exercise

Drive execution: Turn AI output into a field-ready sales playbook that reinforces structured selling discipline across accounts, sellers, and measurable pipeline activities.
Focus on outcomes: Align messaging to customer problems, not features, ensuring clear linkage to business impact, value realization, and decision-making priorities.
Apply in real selling: Create a usable asset for live sales situations that improves confidence, consistency, execution quality, and measurable performance outcomes in the field.

Module IV. Exercise.mp4

AI-Sales Play Builder

Sales Play Development Workshop.docx