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On-Demand Training

Become a Certified Partner Revenue Architect & Structured Performance Partnering™ Expert

Each class earns Continuing Education Credits and Certificates of Achievement through Open-CPD.

Partner Revenue Architect Certification

Mastering Partner-Sourced Revenue

The Mastering Partner-Sourced Revenue Certificate program . If you are a revenue leader or partnering pro and want better sales performance from your partners. This certificate program is for you. Watch this video to learn more.

Partner Revenue Architect Certificate Program

Mastering Partnering-Sourced Revenue Program

  • Free

I. Introduction To Structured Performance Partnering™ Foundations

  • Course

This course is designed for revenue leaders and partnering professionals who want to significantly improve their partner-sourced revenue. The class teaches the concepts and foundational principles of a modern Structured Performance Partnering™ model. Students will learn a process to deliver predictable sales growth and the steps to replace outdated opportunistic partnering models. 1-2 Hour Class
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  • $199

II. Achievement Principles and Leadership (Framework & AI)

  • Course

This course introduces a new performance management framework based on the principles of achievement. It includes an AI-driven diagnostic tool that identifies six achievement personalities and provides guidance on how individuals, teams, and organizations can transition to becoming high achievers. 1 Hour Class Understanding achievement principles is foundational to structured performance partnering™.
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  • $499

III. Building a Territory Revenue Plan (Coaching Session)

  • Coaching session

Revenue Planning is an individual personalized working session designed to build a data-driven plan to achieve to your revenue goal. This session teaches the core concepts behind territory and partner revenue planning, giving you a clear framework to align metrics, timeframes, and activities to achieve your goal. This is a hands-on one-on-one working session to build your revenue plan. 2 Hour Session
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  • $599

IV. Building a Winning Sales Playbook (AI Playbook Builder)

  • Course

Building a Winning Sales Playbook teaches a structured approach to developing a modern playbook that complements target account mapping with aligned strategy, execution, and enablement. This module helps you properly resource your solution sales strategy and leverages AI tools to build an effective, execution-ready playbook. 2 Hour Course
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  • $399

V. MEDDIC-Based Enablement (AI Enablement Coach)

  • Course

Master the "Active Seller Production Engine" to transform passive partners into high-output hunters. This MEDDIC-based course teaches Partner Managers to treat the seller as the customer, uncovering personal ROI and removing prospecting friction. Benefit: Achieve your 40 Active Seller/Qtr target by mastering the 4-3-2-1 execution cadence, turning pipelines into predictable, partner-sourced revenue. 1 Hour Class
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  • $599

VI. Target Account Mapping Reimagined (CoSell Methodology)

  • Course

Target Account Mapping Reimagined is a hands-on class that shows you how to create Active Sellers and turn account mapping into a true revenue engine. You’ll learn how to align a high-impact co-sell motion that transforms passive partners into proactive sellers driving up to 2× revenue while lowering costs. Powered by AI tools and proven frameworks, this program equips you to deliver measurable results. 2 Hour Class
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  • $499

VII. Territory Planning and Performance Management (The Partner Revenue Architect)

  • Course

(COMPLETE THE ACCOUNT MAPPING CLASS FIRST) This training defines a new role, the Partner Revenue Architect, focused on creating Active Sellers and producing revenue outcomes. The class teaches territory planning, active seller management and AI basics. It also introduces a metrics-based management and QBR process designed to track execution, improve accountability, and continuously optimize results. 2 Hours
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Dias Nakayama

linkedin.com/in/daisukenakayama/

"Mastering Partner Sourced Revenue" training provided a valuable framework for driving revenue through strategic partnerships. Excellent content and delivered in a very engaging way by Craig and Anton. Would highly recommend this to anyone in partnerships, RevOps or any senior GTM role where you are working with partners.

Celio Rosa

linkedin.com/in/celio-rosa/

This program isn’t just another channel sales course. It’s a proven methodology designed to maximize revenue through real-world data, actionable insights, and structured execution. Everyone involved with partnerships should take this program!

Lisa Langley

linkedin.com/in/lisalangley1/

This course is fantastic and is for anyone involved with driving partner revenue strategies. It empowers partner teams to focus on behaviors and outcomes that lead to tangible results throughout the buyers’ journey.

Structured Performance Partnering™ Services

Assessment and Coaching

  • Free

AI Assessment "Is Your Model Money?

  • Course
  • 1 Lesson

Assess your Partnering Model to identify your probability for consistent revenue growth. Our AI Achievement Assessment leverages our data-backed performance model to: -Identify Your Model Strength -Determine Your Success Probability -Provide Custom Course Corrections Don't leave your partner-sourced revenue to chance. Use our systematic approach to turn your partnerships into profit powerhouses.
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  • $250

Hourly Coaching Session

  • Coaching session

Hourly coaching, helping clients with industry expertise and best practices to ensure you reach your desired outcomes and goals!
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On-Demand Direct Sales Training:

Demand creation training, teaching direct sellers the IRIDE demand creation process: Identify, Reach, Influence, Develop & Expand new sales. See classes below:

  • $499

Developing a Winning Sales Plan!

Photo by Felix Mittermeier
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Craig Booth Bio

I am a thirty-year technology sales veteran & author, having held various successful sales and channel sales leadership roles throughout my career. I have spent considerable time contemplating & developing new approaches to solve the sales challenges facing many sales & channel sales organizations today. I have a strong passion to help others succeed, which inspired me to start Channel Force Inc. My hope is that the principles and frameworks outlined in our curriculum will provide the foundation for a high-performance sales career that consistently delivers results.
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