If you are looking to grow your channel sales revenue, this is the program for you! The RevenuePlaybook Program is a cost effective program organizing, educating, and equipping companies with a customized channel revenue creation process. The program is designed to build and resource a demand creation plan designed to turn your passive, underperforming partners to active sellers. The agenda for the program is as follows:
Deliverables
I. Defining Your Target Profile:
We will work together to define a your ideal customer profile and messaging as the foundation for our channel sales play. We will cover:
- Who should we target?
- Why should we target them?
- What should we message to create interest?
- We will create an Ecosystem Map of a typical Economic Buyer to define our Influence Strategy.
II. Generating Demand Through The Channel:
We will develop a Solution Sales Play and Campaign to leverage with your Partner Community. This includes:
- Developing a Strategy Profile
- Building your Solution Empowerment Plan
- Building a Sales Play
- Developing an Email Campaign and Call Scripts
III. Partner Sales Enablement & Execution:
We will work together to create an enablement deck and plan. This includes:
- Principles of Enablement (IRIDE) Training
- Defining a Target Account Planning process
- Execution, Measurement & Accountability
When completed, companies will have a channel GTM strategy, collateral, and demand creation playbook to execute with their partner community, resulting in significant revenue growth.